All over the world, companies are pouring millions upon millions of dollars into “green” advertising. Everyone wants to be seen as being environmentally friendly. But how much of that PR is pure hype -- “greenwashing?” You may be surprised at how much we’ve all bought into it, unknowingly, but we’re going to open your eyes on this episode of Fresh Outlook.
Studio Guests:
Chris O'Brien is the Director of Sustainability at American University in Washington, DC.
Scot Case is the Vice President of TerraChoice and an internationally recognized expert on environmental marketing.
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